Abstract
This article examines the historical formation and development of digital media terminology in English and Uzbek languages. Digital media has transformed global communication, creating a specialized lexicon that reflects technological advancement. Through comparative analysis, this study traces terminological evolution in both languages, examining how English-origin terminology has been adapted into Uzbek media discourse. The research reveals significant patterns in term development, borrowing mechanisms, and adaptation strategies, highlighting the dynamic relationship between technological innovation and linguistic evolution in the digital information sphere.