Аннотация
In the context of an innovative economy, local enterprises must adapt their product policies to enhance competitiveness and market presence. However, existing research lacks a comprehensive framework for integrating innovation-driven strategies in commodity policy. This study employs a qualitative analysis of local enterprises, focusing on the impact of modernization, diversification, and marketing strategies on economic efficiency. Findings reveal that innovation policies, product assortment management, and market-oriented approaches significantly improve business sustainability. The results suggest that enterprises should prioritize technological advancements and strategic branding to ensure long-term market success. This research has implications for policymakers and business leaders aiming to foster economic growth through innovative enterprise development.