Abstract
Values are a key concept in the promising direction of linguacultural studies – axiological linguistics, which is currently in its infancy. Value is a judgment about the assessment of an object or phenomenon by an individual or society as a whole. Axiological linguistics considers human speech and thinking activity as a simultaneous process of mastering and assessing the surrounding reality and the materialization of accumulated experience through texts. The axiological aspect of the relationship of an individual with the surrounding reality is fixed in his consciousness and language in the form of a value picture of the world, which is an ordered set of knowledge about the value significance of objects and phenomena of external reality formed by the cognitive consciousness of the people, as well as a set of stereotypical ideas about the outside world that have received a positive assessment among representatives of an ethnic group. A comprehensive study of values in language is possible when studying the value picture of the world, which is distinguished as a component of the linguistic picture of the world.